> For the complete documentation index, see [llms.txt](https://threadly.gitbook.io/threadly/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://threadly.gitbook.io/threadly/profiles/create-a-profile.md).

# Create a Profile

Create a Threadly sender profile with a custom name and photo, from the Profiles screen or right from the message editor.

When you send to a public or private channel with a profile, Threadly posts the message as its bot, using the profile's name and photo.

{% hint style="info" %}
Direct messages are always sent as you, with your real Slack name and photo.
{% endhint %}

{% stepper %}
{% step %}

### Open Profiles

On Threadly's Home tab, under **Customization**, click **Profiles**, then **Create New Profile**.

Or, while writing a message, click **➕ Create New Profile** under **Who is this from?**
{% endstep %}

{% step %}

### Enter a profile name

Get creative. For a big product launch, you might use *Acme Product Team*.
{% endstep %}

{% step %}

### Enter a publicly accessible photo URL

A preview of the photo appears so you can check it. See [How to Add Profile Images in Threadly](/threadly/profiles/how-to-add-profile-images-in-threadly.md) for how to find a public image URL.

If Threadly can't verify the image, it warns you. You can override the check, but the photo may not display in Slack.
{% endstep %}

{% step %}

### Save

Your profile is ready to use under **Who is this from? → Custom profile**.
{% endstep %}
{% endstepper %}