# Create a Profile

When you send a message to a public or private channel, Threadly sends the message as a bot, with the option to customize the profile photo and name. 

{% hint style="info" %}
Messages sent to a user's DM are sent as you. There will be no indication to an end user that Threadly powered the message. 
{% endhint %}

Follow the steps below to create a Profile:

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### Navigate to the Threadly app

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### Under ⚙️ Customization, click “**Manage Profiles**”

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### Input a Profile name

Let your creativity soar! If you're sending a message announcing a big product release, you can set the profile name to be "Acme Product Team"
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### Input a publicly accessible URL of this Profile photo. 

Upon inputting a URL, the modal will show you a preview of how your photo will look. Learn more about [finding a public URL for your image of choice](https://threadly.gitbook.io/threadly/profiles/broken-reference). 
{% endstep %}
{% endstepper %}