# Introduction to Analytics

Every message you send through Threadly is automatically tracked. The Analytics section gives you visibility into how your audience is engaging — so you can measure the impact of your communications and improve over time.

## What Threadly tracks

| Metric                  | Description                                     | Free       | Premium  |
| ----------------------- | ----------------------------------------------- | ---------- | -------- |
| **Sends**               | Number of channels the message was delivered to | ✓          | ✓        |
| **Opens / Impressions** | Number of times the message was viewed          | Count only | Per user |
| **CTA Clicks**          | Clicks on buttons embedded in the message       | Count only | Per user |
| **Form Responses**      | Submissions from embedded forms                 | Count only | Per user |
| **Reactions**           | Slack emoji reactions on the message            | Count only | Per user |
| **Acknowledgements**    | Manual confirmations from recipients            | Count only | Per user |

On the **Free plan**, analytics show aggregate totals only — you can see how many people clicked, but not who.

On **Premium**, analytics show individual user-level data — see exactly which users opened, clicked, or responded to each message.

## Where to find analytics

Open the **Threadly Home tab** in Slack and go to the **Logs** section. Click on any sent message to view its engagement data.

For messages sent via a [Workflow](/threadly/workflows/introduction-to-workflows.md), run-level analytics are available from the Workflows tab.

## Tracking in detail

* [How Threadly Tracks Reactions](/threadly/analytics/how-threadly-tracks-reactions.md)
* [How Threadly Tracks CTA Clicks](/threadly/analytics/how-threadly-tracks-cta-clicks.md)
* [How Threadly Tracks Responses](/threadly/analytics/how-threadly-tracks-responses.md)

## Real-time click alerts (Premium)

Enable real-time notifications to receive a Slack DM the moment someone clicks a CTA in your message. Configure this in **Settings → Notifications**. See [Setting Up Real-Time Click Notifications](/threadly/setting-up-real-time-click-notifications.md).


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