> For the complete documentation index, see [llms.txt](https://threadly.gitbook.io/threadly/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://threadly.gitbook.io/threadly/analytics/introduction-to-analytics.md).

# Introduction to Analytics

Track delivery, CTA clicks, reactions, replies and form submissions for every Threadly message. See totals on Free, or who engaged on Pro.

Every message you send through Threadly is tracked automatically, whether you sent it by hand, scheduled it, or a workflow sent it. Analytics show how your audience engaged, so you can measure impact and improve over time.

![What Threadly tracks, and what Free and Pro show](https://1884112744-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FUolgIxuzQ3OCxgqEYVKM%2Fuploads%2FtjpbedzBo3F9YppQa9dT%2Fthreadly-analytics.svg?alt=media)

## What Threadly tracks

| Metric               | Description                                                          | Free       | Pro                         |
| -------------------- | -------------------------------------------------------------------- | ---------- | --------------------------- |
| **Delivery**         | How many destinations received the message, and which failed and why | ✓          | ✓                           |
| **CTA Clicks**       | Clicks on each action button                                         | Count only | Who clicked                 |
| **Reactions**        | Emoji reactions (channels only)                                      | Count only | Who reacted                 |
| **Replies**          | Thread replies to the message                                        | Count only | Who replied, with links     |
| **Form Submissions** | Responses to forms attached to the message                           | Count only | Who responded, with answers |

On the **Free** plan, you see totals. On **Pro**, you see which people clicked, reacted, replied and responded, in each channel.

{% hint style="info" %}
Threadly has to be a member of a channel to track reactions, clicks and replies there. See [Adding Threadly to Your Channels](/threadly/getting-started/adding-threadly-to-your-channels.md).
{% endhint %}

## Where to find analytics

On the Threadly **Home** tab, under **Analytics**, click **View Analytics**, then open any message. See [Using Logs & Analytics](/threadly/analytics/using-logs-and-analytics.md).

For workflow runs, including skipped runs, open the workflow and click **View Logs**.

## Privacy

Message details are private to the sender and the people they approve. See [Message Privacy Settings](/threadly/sending-messages/message-privacy.md).

## Tracking in detail

* [How Threadly Tracks Reactions](/threadly/analytics/how-threadly-tracks-reactions.md)
* [How Threadly Tracks CTA Clicks](/threadly/analytics/how-threadly-tracks-cta-clicks.md)
* [How Threadly Tracks Responses](/threadly/analytics/how-threadly-tracks-responses.md)
* [Weekly Message Report](/threadly/analytics/weekly-message-report.md)

## Real-time click alerts (Pro)

Get a Slack DM the moment someone clicks a button. See [Setting Up Real-Time Click Notifications](/threadly/setting-up-real-time-click-notifications.md).