> For the complete documentation index, see [llms.txt](https://threadly.gitbook.io/threadly/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://threadly.gitbook.io/threadly/profiles/overview.md).

# Overview

Profiles enable you to customize the sender's identity, including the name and photo that recipients see. By using Profiles effectively, you can tailor your messaging to different audiences or scenarios within Threadly.

Here's an example:

![In this example, the user would see that Bill Gates sent the message.](https://fb-usercontent.fra1.cdn.digitaloceanspaces.com/01934168-f217-77b4-b5f5-8ebbf6ca5d71.png)

{% hint style="warning" %}
Profiles are only available when sending messages to channels or channel-based conversation groups. When sending to a direct message, your profile is used and shown.
{% endhint %}

### Benefits of Using Profiles <a href="#id-2dm8tdl2aio" id="id-2dm8tdl2aio"></a>

* Branding: Create a consistent, recognizable sender identity across messages
* Trust: Use personalized sender names and photos to improve recipient recognition
* Professionalism: Represent different departments, teams, or roles with distinct profiles
* Engagement: Increase open and response rates by making messages feel more personal
* Flexibility: Easily switch between different sender identities for various communication needs

### Practical Use Cases <a href="#t5ymedyqrsi" id="t5ymedyqrsi"></a>

* Customer support teams can use individual representative profiles
* Marketing teams can create branded sender identities
* Sales teams can personalize outreach with individual team member profiles
* Different business units can maintain unique communication styles

The core value is transforming generic, impersonal messaging into more targeted, recognizable, and trustworthy communication.