Leveraging Message Variables

Add a sprinkle of personalization into your messages!

Want to personalize your messages or pull in dynamic content? You can easily add message variables while drafting your message in Threadly.

Here’s how:

1. Click “Message Variables” – You’ll find this button to the right of the preview text field.

2. A pop-up will appear with a list of available variables you can insert depending on the destination of message you're sending.

3. Select and copy a variable.

4. Paste it anywhere in your message body.

These variables will be replaced with real values when your message is sent — perfect for customizing messages at scale without lifting a finger.

Example: Writing Hey {{user}}! will send as Hey Alex! when sent via DM.