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description: Add a sprinkle of personalization into your messages!
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# Leveraging Message Variables

Want to personalize your messages or pull in dynamic content? You can easily add **message variables** while drafting your message in Threadly.

Here’s how:

1. **Click “Message Variables”** – You’ll find this button to the right of the preview text field.
2. A pop-up will appear with a list of available variables you can insert depending on the destination of message you're sending.
3. **Select and copy a variable**.
4. Paste it anywhere in your message body.

These variables will be replaced with real values when your message is sent — perfect for customizing messages at scale without lifting a finger.

> Example: Writing `Hey {{user}}!` will send as `Hey Alex!` when sent via DM.

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